PatientsLikeMe Autoimmune Disease Mobile App
Imagining a way to manage Lupus and Fibromyalgia flares
PatientsLikeMe approached Rocket Insights with the task of prototyping an app flow for managing autoimmune diseases like Lupus or Fibromyalgia. I worked collaboratively on this project with two other amazing designers at Rocket. With only a few weeks, we worked quickly to craft a story around an existing persona and mock up a cohesive flow. We designed an InVision prototype showcasing this journey.
- - UX Design
- - Rapid prototyping
Choosing user needs over feature requests
The team at PLM asked us to fulfill three requested features:
- Symptom tracker
- Symptom trends
- Doctor’s visit prep sheet
We took it a step further and met with the research team at PLM to ensure we were meeting core user needs. Armed with this information in hand, we plotted our prototype narrative around the journey of Lisa, a persona with Lupus.
Below is an early story sketch where we try to figure out the narrative. Eventually, we landed on three major touchpoints. Day 1 when she discovers the app and begins to track, Day 14 to demonstrate tracked patterns and trends, and Day 30 to demonstrate app intervention when the user may have been offline for a bit having a flare. We found this storytelling approach to be ideal for presenting a proof of concept.
Iterate, iterate, iterate
Though we only had a few weeks to get all of this done, we accomplished a remarkable number of iterations with significant improvements each time. Our only regret is not having access to the user base within our engagement. There were so many open questions we would have loved to learn the answer to from actual Lupus people. Below, check out some early wireframes we created when visualizing the trends report feature.
Chronic illness can so drastically affect someone's life, making
it impossible to get out of bed or even look at a phone on some
days. Keeping this in mind, one of our main goals was being
thoughtful about what might be going on with the person offline.
This led us to provide value up front—let the user try tracking
before making an account, and introduce them the potential value.
Setting reminders is a given for any habit-forming app. On top of that, we were also proactive about the fact that flare days could cause users to be offline for days or even weeks. We called this ‘flare intervention’ and thought it may be the fastest way to track a flare.