Fresh Brand Guidelines

At Fresh Tilled Soil, we evolved the brand over the past year as we redesigned the new website. We expanded upon Mark Grambau's initial brand redesign, iterating on a few aesthetic pieces and defining specific rules for usage. I took on the task of designing and coding an internal brand guidelines microsite to serve as a resource for anything Fresh-branded. It's a work in progress, so there are more sections being added every month.

  • Visual Design
  • Design System
  • Front-end Development
Fresh Tilled Soil Brand Guidelines

Logo

This includes the logo, construct, sizing, digital usage, print usage, incorrect usage, and downloads.

Fresh Brand Guidelines Logo
Fresh Brand Guidelines Logo

Color

This includes the primary palette, the secondary palette, the tertiary palette, usage, and accessibility.

Fresh Brand Guidelines Color
Fresh Brand Guidelines Color Fresh Brand Guidelines Accessibility

Typography

This includes typefaces, usage, scale, leading/line height, tracking/letter spacing, and line length.

Fresh Brand Guidelines Typography
Fresh Brand Guidelines Typography

Structure

This includes the grid, layout, spacing, elements on light, and elements on dark.

Fresh Brand Guidelines Structure
Fresh Brand Guidelines Structure