The Our Marathon exhibit was Scout's first ever client project. I teamed up with my lovely friend Stephanie Lee and we kicked off the project with a deadline merely six weeks away. We aimed to strike a delicate balance between the seriousness of the tragedy and the city's unending perseverance.
The first section would be somber, black and white, and hazy—the immediate gut reactions of people at the event. The second section would be about healing and unity—the city coming together to pick up the pieces. The third section would demonstrate love, resilience, and hope for the future.
We had to make do with only the user-submitted photos (taken on cell phones) from Our Marathon's digital archive—an impressive and varied collection, though obviously not the ideal photo quality for the exhibit space, which spanned over 25 feet long and eight feet high on all three panel sections.
After a few weeks full of late nights polishing our design, optimizing photos, and taking care of other deliverables (posters and web ads), it was finally time for print. Seeing our work span over 92 feet in a heavily trafficked building on campus felt incredible. It was a fantastic choice for Scout’s first official project: a new medium, great people, and a subject that meant a lot to all of us.